WHAT FOR was born to create shoes for the girl who wants to connect her audacious soul, transforming the ordinary into the extraordinary by mixing different elements like an alchemist.
The creative process behind WHAT FOR designs is inspired by the daily lives of Parisian women, triggering dreams and ideas that are given shape and colour by our creative teams to create a style for every wish. Between the first spark of a new idea and a perfectly finished pair of new WHAT FOR shoes lie four months of intensive research & design challenges.
The WHAT FOR girl is not bound by the city limits of Paris. You can spot her in Milan, New York, Tokyo, Buenos Aires and anywhere else she can find inspiration. Wherever she goes, she brings her wit and style along.
Each WHAT FOR style is informed
by a heritage stretching back over 30 years and created with a genuine love for details. It takes dozens of skilled technicians and patient dedication to unique design details to produce a single pair of WHAT FOR shoes that has the right combination of comfort and quality.
We believe design becomes part
of everyday life when art and function come together to create something simple, unique and life changing. Our designs seek out pure shapes, letting the essence of materials and colours interact to create a pair of shoes that’s simply extraordinary.